Behind the Scenes | The Evolution of the SN Brand

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It's crazy to think that I've officially ended my first season as a full-time wedding photographer. It's gone by so fast, and I'm so very excited for what 2014 holds! Over the next months, I'll still be shooting engagement sessions (and, you know, 'tis the season for proposals, so if you know any guys about to ask a lady for their hand... holler at me. I would LOVE to photograph more proposals!) but most of my work will be behind the scenes. I'm excited to fill the winter months with blogging, client meetings, planning for next season, and organizing my life in order to serve my clients better!

Over the past couple of weeks, I've been hard at work on several behind the scenes projects. I've been thinking a lot about who I am as a photographer, my style, and how to best present that online. If you're not a photographer or entrepreneur, this is called branding and it's a pretty big deal in ANY business! I want "the SN brand" to be consistent with the images I produce, the experience my clients receive, and the overall tone and feel of my business. This has been a huge journey for me over the past two years and it's been fun to see how my brand has evolved and changed! The more work I produce, the more I understand my specific style and vision and the more I'm able to clearly communicate that.

Anyway, I wanted to share a few behind-the-scenes thoughts and images with you to give you just a small peak of what I've been up to and some exciting things to expect in the near future! The biggest project I've been working on over the past few weeks is updating my online presence. I want my clients to have a clean, elegant, and timeless experience across the board, and while I think my current website does a good job at this, it doesn't do a great job. I'm updating everything to feel very feminine and light, with an emphasis on simplicity in design in order to draw more attention to my imagery and content.

Here's an page from my online catalogue that outlines all of the products I offer....

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The wedding website each of my clients receive to display their images will be updated to match... (if you're a 2014 client, be looking for this in the next few weeks! :)

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Finally, one of my favorite pages from the new

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I'm SO excited about these new changes and the direction of my brand in 2014! I hope to launch these new websites next week, and I'll be sure to let you know when I do!

Have a great weekend, friends!